Tullamore D.E.W. ‘Beauty of Blend’ Campaign

As a challenger brand in the Irish Whiskey category, Tullamore D.E.W. needed to take a more disruptive approach to its communications.‘The Beauty of Blend’ is a provocative evolution that taps into the current zeitgeist regarding immigration. I art directed all of the retouching to have a ‘warm’ and welcoming feel, created key visuals, as well as wrote and developed campaign standards.