Theo chocolate's rebrand needed to make them stand out in an increasingly cluttered landscape. The bold, simple visuals reiterated their straightforward, no-nonsense bean-to-bar philosophy.
Sample SKUs were created in the studio for their multiple product lines, and I crafted the complicated gradients and visual system to be easily manipulated by their in-house team to roll out every flavor. I also designed back of pack, ensuring all legal regulations were met with the NFP and category logos (organic, non-GMO).