Jägermeister 'Be the Meister' Campaign

While at Opperman Weiss, we were engaged by Jägermeister to reposition and re-launch the brand worldwide. I created brand standards, including key visuals, colors, fonts, and also developed and art directed the retouching of all new assets for on-premise, off-premise (including point of sale), out of home, trade ads, industry events, and subsequent campaigns. I wrote and developed the 100+ pages of brand guidelines, and was responsible for QC-ing all partner agency and brand work.